Led product and brand design at Noya, defining the north star vision and designing early products that validated product–market fit. My work established the product foundation, brand narrative, and a scalable visual system for long-term growth.
Role
Product design
Visual design
Animation
team
Devin Abbott
timeline
12 Weeks
Summer 2025
tools
Figma
Lottielab
new landing page
We pivoted Noya’s value proposition to be a modular AI workspace where users can build, evolve, and maintain products over time. The new design highlights Noya’s composability and connected tools.
We wanted Noya to feel vibrant, expressive, and modular, so I developed an illustration style that reflects the system’s flexibility.
Showing how Noya’s tools connect as one system through animation, making modularity feel concrete rather than abstract.
Modular layout that introduces each tool through concise taglines and contextual examples, helping users understand their role without breaking the page flow.
To maintain visual cohesion, we used Noya’s own Vector Art tool to generate blog graphics, reinforcing the idea that the product can power its own marketing.
new workspace
Restructured the homepage to be more like an all-in-one AI workspace that supports building, evolving, and maintaining products over time.
To support scale and clarity, I introduced a model where each tool is represented as a file type, surfaced through both a persistent side navigation and the “Add New File” menu.
By combining tools and templates on the same page, we help users see how starting points (templates) and building blocks (tools) can be used together.
new tool
Whiteboard provides essential features and serves as the first surface for integrating multiple Noya tools in one workspace.
I designed the whiteboard editor to be familiar, modular, and lightweight. It is easy to express ideas quickly while remaining flexible enough to evolve.
We introduced an "Add New File" system that lets users embed other tools or templates directly within their file.
new tool
For the Website Builder, we prioritized speed and ease of publishing. The editing experience is intentionally simple and modular, allowing users to assemble content quickly without friction.
